10 Best Sales Enablement Tools to Boost Your Sales

When a new salesperson joins the team, how do they get up to speed? And what happens when the company rolls out something new, like a product or service? How does that info actually reach your reps? If your team’s small, maybe it’s a quick Slack message. Bigger launch? Maybe a Zoom call.

But just sharing updates isn’t enough. Real sales enablement means giving reps everything they need to learn, speak confidently about offers, and grab the right content, like a video or whitepaper on the fly.

That’s where the right sales enablement tools come in. Let’s talk about sales enablement in more detail, why it matters, and explore some of the best tools available today.

What is Sales Enablement Exactly?

Sales enablement helps sales teams perform at their best. It’s a strategic, ongoing process built around giving reps the right tools, content, and coaching to connect with buyers in a meaningful way.

When done well, sales enablement brings together sales, marketing, rev ops, customer success, and other go-to-market teams. The goal? Sharpen the sales process, boost productivity, and give customers a smoother buying experience.

It’s not just about content. It’s about timing, training, and helping reps know what to say when to say it, and what to share. That’s how you drive better performance and stronger results.

What Sales Enablement Includes?

Sales enablement usually falls into a few main categories: content management, onboarding and training, coaching, and buyer engagement.

Content Management

Sales content only helps when reps can actually find and use it. Content management keeps things organized, up-to-date, and easy to access. It also keeps everything aligned with brand standards, so reps send the right materials at the right time.

Most sellers spend just 28% of their time actually selling. The rest often goes hunting for content or switching between tools. A solid content system changes that. By centralizing sales materials, reps can move faster and stay focused.

Fun fact: 81% of sales leaders say content search and usage is the biggest area where productivity needs a boost.

Onboarding and Sales Training

Great onboarding sets the tone. Sales enablement teams handle this by building training programs that cover product knowledge, messaging, tools, and more. These programs also help reps learn sales techniques and build confidence in what they’re selling.

Enablement platforms make it easier to deliver this training, test knowledge, and track growth. Once reps complete onboarding, managers can give feedback, reinforce key concepts, and help each seller improve over time.

The result? Better performance, faster ramp-up, and more consistent sales results across the board.

Sales Coaching

Sales coaching takes training a step further. It’s ongoing, personalized, and focused on helping reps apply their skills in real sales conversations. Good coaching helps each seller grow in the areas that matter most to them, whether that’s handling objections, asking better questions, or closing deals faster.

When coaching is built into your enablement strategy, it creates steady progress and lasting improvements. It helps turn good reps into great ones.

Buyer Engagement

Sales enablement also plays a big role in how reps connect with buyers. The right tools help reps tailor their approach, speak to buyer pain points, and keep conversations relevant from the first call to the final pitch.

When engagement feels personal and thoughtful, buyers respond better. You get more conversions, stronger relationships, and a smoother path to closing the deal.

Why is Sales Enablement Important?

Sales enablement isn’t just a bonus anymore. It’s a must-have. Teams use it to boost productivity, simplify workflows, and win more deals. In fact, 76% of sales leaders say sales enablement played a big role in improving performance.

So, where does it stand today? The landscape is evolving fast. Most companies now focus on three key drivers of revenue growth: sales productivity, post-sale opportunities, and better training.

Making Sales More Productive

Sales leaders want to cut through the noise. That means streamlining tools, reducing busywork, and helping reps focus on selling—not admin. Many teams also tap into AI, like conversation insights or generative tools, to free up time and sharpen their messaging.

Finding Upsell and Cross-Sell Opportunities

Enablement doesn’t stop after the deal closes. By supporting post-sale teams, companies build stronger relationships, reduce churn, and unlock more value from each customer. It’s not just about closing one deal—it’s about growing long-term partnerships.

Building Skills for Better Execution

Strong skills drive consistent results. That’s why more leaders are rolling out training right alongside the sales content reps use every day. By combining learning with real-world tools and guidance, teams can turn lessons into action. Companies that use tech to power this kind of sales training? They’re 50% more likely to hit quota.

What Are Enablement Tools?

Sales enablement tools help revenue teams close more deals by streamlining content delivery, coaching, and performance insights. While most teams rely on close to ten tools across the sales cycle, you can get started with just a few core systems, such as the following:

CRM (Customer Relationship Management)

A CRM tracks customer interactions and pipeline activity. When paired with content engagement data, it reveals which assets influence revenue, helping sales, marketing, and enablement align around what drives results.

Sales Enablement Platforms

These platforms unify coaching, onboarding, sales plays, content delivery, and rep performance. The best ones integrate with your existing workflows and support real-time guidance, governance, and learning, all in one place.

Conversation Intelligence

AI can record, transcribe, and analyze sales calls, messages, and meetings, turning customer conversations into actionable coaching insights. These tools support faster onboarding, identify risks, and help managers scale feedback. Many enablement platforms now include conversation intelligence as a native feature.

Learning Management Systems (LMS)

A learning management system (LMS) like Coursebox AI helps you deliver structured and engaging training programs across teams. It tracks progress, reinforces knowledge, and supports ongoing learning at scale, especially useful for growing or distributed sales organizations.

Course Authoring Tools

These tools allow you to build custom learning content—interactive training modules, walkthroughs, and scenario-based lessons—without needing a developer. Perfect for teams looking to tailor training to their sales motion.

Sales Enablement Tools: Our Top 10 Picks

Now, let’s look closer at some of the most popular sales enablement tools that can take your business to the next level.

1. Coursebox AI (Best Sales Enablement Tool Overall)

Coursebox AI is one of the best tools for sales training with smart features. This AI-driven LMS helps turn documents, videos, and websites into easy-to-follow courses. Sales teams get quick access to important training materials, helping them learn and improve skills on the go. The AI tutor gives instant, conversational help anytime, keeping sales reps engaged and letting them get answers right when needed. The platform also offers automatic grading with clear rubrics, making it simple to see where improvement is needed.

Creating quizzes and assignments takes just seconds thanks to the AI quiz generator. This makes building training programs easy and focuses on specific sales goals. Coursebox AI also lets companies add their own branding to the platform and mobile app, keeping a consistent look and feel.

With strong integration options, Coursebox AI fits well with current LMSs and HR software. This smooth setup makes it a great choice for teams wanting to boost sales enablement with freely available AI tools for learning.

2. Guru

Guru keeps teams connected by putting all important info in one easy place. Salespeople can use the Discover feature to find helpful knowledge right when they need it, making conversations better and boosting sales.

The AI shows popular topics and points out experts in the team, so everyone stays up to date without much effort. The Create tool lets sales reps make their own playbooks with ready-to-use templates, a writing assistant, a browser extension, and Slack integration, making it easy to build and share content.

New users might feel a bit lost at first, but the helpful AI features and regular updates make learning smooth.

3. HubSpot Sales Hub

HubSpot Sales Hub helps teams keep track of leads, send emails, and check how well sales reps are doing with simple dashboards. It’s great for making and sharing sales content, and conversation intelligence listens to calls, giving tips on handling objections and spotting trends.

Sales playbook cards with scripts and tips pop up right inside the tool, helping reps talk with confidence. Email works inside HubSpot too, and it links well with Gmail and Outlook.

HubSpot’s AI assistant, Breeze, helps with sales forecasts and reports. Some features only show up in higher-priced plans, which might not fit smaller teams.

4. Salesforce Sales Cloud

Salesforce Sales Cloud brings all sales info together, including leads, contacts, reports, and dashboards, in one place. The AI-powered Einstein listens to calls, finds important words, and helps coaches improve rep skills.

Teams can build training programs with no coding, using videos, scripts, and guides for goals like cross-selling or prospecting, all inside Salesforce. Real-time dashboards show how well training works so managers can improve plans.

The AI Sales Coach gives reps live feedback and helps them practice tough conversations. With many features and options, some users find it a bit tricky to get used to.

5. Highspot

Highspot mixes content sharing, training, coaching, and tracking results into one tool. Sales teams love sending content to customers and getting alerts when people open it.

Highspot keeps all sales materials in one spot and offers personalized learning with videos and courses. Managers can create lessons using easy templates.

The AI search finds the best content fast, and AI answers help reps respond quickly to questions. It connects smoothly with CRMs like Salesforce and Microsoft.

The AI Copilot helps with coaching and meeting notes. Pricing isn’t clear without asking for a demo, but strong CRM links and AI make it worth checking out.

6. Seismic Enablement Cloud

Seismic brings training, content, tools, and data together for sales teams. It works with over 150 apps like CRMs and email, making it easy to fit in with current tools. Seismic Learning helps reps get better with certifications, practice, and role plays.

AI helps create learning content and quizzes that keep reps interested. The system looks at lots of data from sales activities to give useful advice. You can ask questions in natural language to find helpful resources quickly.

Setting up might take some time, and working across teams can sometimes get confusing, but content personalization stays simple.

7. Mindtickle

Mindtickle helps sales teams learn while working and close deals faster. Fun features like leaderboards, challenges, and quizzes keep reps motivated. All content stays up to date with version control and easy searching.

The tool links learning progress to real sales results, showing which skills matter most. AI practice tools let reps try out pitches and demos in real-life scenarios. Custom programs spot skill gaps and offer tailored learning paths.

Pricing isn’t shared upfront, but personalized and fun training makes it a good choice for many sales teams.

8. Showpad Content

Showpad Content mixes training and content tools to help sales teams create great buyer experiences. Sales reps can show off products with 3D models and 360° views, making presentations more exciting.

Showpad Coach helps new reps learn with videos, live training, and interactive courses, plus leaderboards to keep motivation high. Easy-to-use templates let reps personalize content quickly, and Shareable Pages make sharing simple outside other apps.

It connects well with tools like Salesforce and Gmail. PitchAI gives real-time feedback to improve sales pitches. The platform looks good and is easy to use, though prices could be clearer.

9. Allego

Allego focuses on helping sales reps learn and improve by using conversation intelligence and ongoing coaching. It records calls and meetings, turning speech into text, and pulling out helpful info with AI. Learning happens in small bites throughout the day, helping reps remember skills better.

Onboarding new reps and ongoing coaching use AI to keep learning personal and effective. Some users find the interface a bit tricky, but Allego’s mix of AI insights and learning tools makes sales teams stronger.

10. Whatfix

Whatfix is a helpful tool that trains sales reps right inside the apps they use, like Salesforce. Instead of sitting through long training sessions, reps get step-by-step tips and pop-ups while they work. This means they can learn and do tasks at the same time.

If someone forgets how to do something, Whatfix gives instant help through its Self-Help widget, saving time and cutting support costs. You can also create guides, videos, PDFs, and slideshows all at once, without extra effort.

Whatfix is great for teams using tools that change often. It keeps training up to date and makes onboarding easy for new reps. For teams who want simple, real-time training without slowing down work, Whatfix is a smart choice.

Tips on Choosing the Right Sales Enablement Tool

Picking the right sales enablement tool can make a big difference for your team. Here’s what to keep in mind during the process:

Talk to a Mix of Teams

Start by gathering input from sales leaders, marketing, sales strategy, ops, and IT. Each group brings different needs, challenges, and goals to the table. Getting their thoughts early helps avoid surprises later.

List What is Needed

Decide on the must-haves. Think about core features, important integrations, setup needs, and a budget that fits your return goals.

Also, look for smart tools powered by automation and AI. These features save time and help reps sell better. Some tools surface helpful content right when it's needed, based on where a rep is in the sales process. Others help reps personalize decks, emails, or pitches for each buyer.

Machine learning can also improve training, suggesting lessons for products that give reps trouble or finding patterns that lead to more wins. Connecting your enablement tool with your CRM or revenue systems adds even more power, letting you track what works and what needs a change.

Write a Request for Proposal (RFP)

Put all those needs into a document to send to software vendors. This helps you compare solutions more fairly and makes sure nothing important gets missed.

Build a Shortlist

Go through the vendor replies and remove any that clearly won’t work. Then, look for common strengths across the remaining ones. User reviews online can help narrow things down to five or ten solid picks.

Schedule Demos

Sit in on demos for each tool with a team made up of folks from each department. Give each vendor the same real-world sales scenarios so you can see how each one performs side by side.

Plan the Rollout

Pick a launch date that gives everyone enough time to adjust. If switching from another tool, run both in parallel for a while to keep things running smoothly during the handoff. Input from the wider team helps shape a realistic timeline.

Make the Move

Once the winner is chosen, start the implementation and bring your sales enablement plans to life.

Boost Sales Fast with Coursebox AI

Sales success depends on speed, skill, and smart support. Coursebox AI, one of the best LMS for selling courses, brings all three together with quick setup, strong AI features, and easy course creation. Sales teams get instant help from a built-in AI tutor, plus fast feedback through auto-graded quizzes. Custom branding and smooth integrations make adoption simple.

Whether building new reps or boosting seasoned pros, Coursebox AI gives teams the edge to sell with confidence. Ready to train smarter and close more deals? Coursebox AI makes it easy. Book a demo today and see how modern sales enablement can work for your team.