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May 19, 2024
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 min read

5 Zero Cost Ways to market your Online Course Organically

Unlock the secrets to skyrocketing your online course enrollment without spending a dime on marketing.

5 Zero Cost Ways to market your Online Course Organically

So, you’ve poured your heart and soul into creating an amazing online course. You’ve meticulously crafted the content, recorded videos, and designed beautiful slides. But now what? How do you ensure that your course reaches the right audience and generates the demand it deserves?

Fear not! In this blog post, we’ll explore five powerful strategies that won’t cost you a dime but can significantly boost your course enrollment. These methods rely on creativity, persistence, and a dash of digital magic. Whether you’re a seasoned course creator or a newbie, these tactics are accessible to everyone.


5 zero cost strategies

1. Emerge as a thought leader on LinkedIn

People often underestimate the power of LinkedIn when it comes to crafting your personal brand. It is a powerful tool to control the narrative & build a targeted audience.

Say you have expertise in international affairs and have created a course on “Geopolitics and Regional Dynamics”. Here’s a curated multi-pronged strategy to gain traction on LinkedIn to boost your course sales:

Part A: Content Strategy:

  • Regular Posting: Aim for 2-3 high-quality posts per week.
  • Insights & Analysis: Share your expertise on current geopolitical events, offering insightful commentary and analysis.
  • Explainer Videos: Create short video explainers on complex geopolitical topics, ideal for mobile consumption.
  • Thought Leadership Articles: Publish longer-form articles on your LinkedIn profile or a dedicated blog, showcasing your in-depth knowledge. You can explore this guide which will assist you in finding your right blog niche.
  • Curated Content: Share relevant articles, news pieces, or reports with your commentary, demonstrating your awareness of current trends.
  • Hashtags: Use relevant hashtags to increase the discoverability of your content (e.g., #geopolitics, #internationalrelations, #globalaffairs). You can use free tools like to automate this process.
  • Engage with Your Audience: Respond to comments, participate in discussions, and answer questions to build relationships with potential students.

Part B: Positioning Yourself:

·  Headline & About Section: Craft a compelling headline that highlights your expertise in geopolitics and the benefits you offer. Optimize your "About" section to showcase your credentials and experience. You can find some high-quality examples here.

·  Showcase Your Course: Mention your course in your profile and relevant posts. Briefly explain the course's value proposition and link to the landing page in your bio.

·  Engage with Industry Influencers: Follow and interact with other geopolitics experts and thought leaders on LinkedIn. Participate in relevant discussions and position yourself as part of the online conversation.

· Join Relevant groups: Join groups on LinkedIn that cater to the niche of geopolitics and international affairs. Interact with regular posters to gain visibility.


2. Appear on relevant Podcasts

Appearing as a guest on relevant podcasts can be a strategic way to market and sell your online course. Podcasts boast a dedicated audience hungry for knowledge and eager to learn new skills. By strategically leveraging this platform, you can reach a targeted group, establish yourself as an expert, and ultimately convert listeners into enthusiastic students.

Here are some tools & sites to find the perfect podcast:

Podcast Guest Booking Platforms

Matchmaker: Connects course creators and experts with relevant podcasts seeking guests. It uses a matching algorithm to pair individuals with suitable shows. 

Podmatch: Another platform that connects podcast hosts with qualified guests. It allows you to create a profile highlighting your expertise and target the types of podcasts you'd like to be featured on. 

Podcast Guests: This platform focuses on connecting B2B (business-to-business) professionals with relevant podcasts. 


Listen Notes: A comprehensive podcast search engine that allows you to filter by category, keyword, and even guest appearances. You can search for podcasts that have featured guests with similar expertise to yours. ()

Podchaser: Another searchable directory of podcasts with various filtering options. You can search by category, host, guest, and even keywords within podcast descriptions. 

3. Pursue Guest blogging

Guest blogging is an underrated way to expand your reach and create exposure for your course.  By contributing valuable content to reputable blogs, you can showcase your expertise and thought leadership, which builds trust with potential students. This exposure not only drives traffic back to your own platforms through backlinks but also positions your courses as authoritative solutions to the readers’ learning needs.

There is a very simple strategy to follow. To find guest posting opportunities, start with a Google search using “niche + blogs” to identify relevant sites. Compile a list of potential sites that accept guest posts, and study their content to tailor your pitch. Additionally, perform a competitor backlink analysis using tools like Ahrefs to discover where your competitors have been featured, indicating sites that may accept your contributions. Lastly, leverage LinkedIn to network and find connections who can introduce you to blog owners or editors looking for guest content. This multi-faceted approach streamlines the search for quality guest posting opportunities, aligning with your expertise and audience.


4. Engage in public speaking events

In this digital era, people often underestimate the power of in-person interaction.  Physical meetups leave a long-lasting impression. There is also the invaluable opportunity to forge a stronger bond and find potential personal connections in the audience.  The key is in speaking at the right platform & making sure the topic of discussion falls right into your core competency.

Engaging with an audience face-to-face allows for a level of interaction that is hard to replicate online. You can read the room, respond to body language, and tailor your message on the fly to resonate with your listeners.  By delivering valuable insights and actionable content during your talk, you can prove to your audience that your online course will be a worthwhile investment for further learning. A great way to polish your public speaking skills would be to simulate pressure situations and overcome them! Here’s a handy way to practice that in real life.

5. Build a community

A community can be a real moat when it comes to selling your course. This can essentially be the place for you to be the launchpad of all your future endeavors. The key is to deliver value and foster a sense of knowledge sharing around a particular niche.  The focus mustn't be solely on pushing the course at all times but also on providing genuine value addition by promoting member content and also sharing relevant content For instance if you have a course on UX design, you can build a community around a weekly newsletter in which you share an interesting app or website interface you came across as a mini case study.  

Jayant Mundhra, a prolific community builder believes that the secret sauce is consistency. He has built a community of more than 18,000 people across platforms on the niche of business insights. He strongly believes in the thesis of a disciplined approach to value creation for the community. Instead of simply resharing relevant news articles, he tries to add his own insights which would be useful to even the top 1% members of his community. The high engagement seen in his posts reaffirms this mindset.  He adds that it is critical for builders to manage migration to other platforms and products very delicately, as it could lead to a heavy churn in the member count.  Potential course creators can keep this in mind when they try to build their communities. 

Introducing Coursebox

Now that you know some smart cost-effective ways to sell your online courses, why not know about how to make them at speed with ease? Coursebox is an AI-powered solution to all your course making needs! You can have a free trial here. Coursebox includes an AI rubric generator, AI quiz generator, AI training video generator, AI course writer, AI powered LMS functionality and more.

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